Introduction
Welcome to “Automate Customer Relationship Management: A Full Stack Guide,” where we embark on a transformative journey to streamline customer relationship management processes for Lemon Squeeze Marketing. This course is designed to equip you with the skills and knowledge needed to automate lead generation efforts, track marketing performance, and enhance customer engagement.
This is an online instructor led course. Please find the weekly meeting link in the course outline file.
Chapter 1: Project Introduction
Welcome to the Lemon Squeeze Marketing project! In this chapter, we’ll introduce the project goals and objectives, focusing on automating customer relationship management processes for Lemon Squeeze Marketing.
Chapter 2: Introduction to Business Goals
Learn about Lemon Squeeze Marketing’s mission to grow an active subscriber list and leverage email marketing for sales conversions. We’ll delve into the importance of these goals and how they align with the company’s objectives.
Chapter 3:Methodologies
Explore the methodologies used to achieve Lemon Squeeze Marketing’s goals, including the development of custom Customer Relationship Management (CRM) software. We’ll discuss the significance of CRM in nurturing leads and subscribers.
Chapter 4: Technical Requirements
Discover the technical requirements for the project, including the tools and technologies used in each phase of development. From Jupyter Notebook and Python libraries to Flask and Postgres, we’ll cover the essential components needed to build the CRM system
Chapter 5: Project Iterations
Follow the iterative development process through six phases, starting from Jupyter Notebook prototypes to deploying the final product to the web. Each phase builds upon the previous one, incorporating feedback and improvements along the way.
Chapter 6: Project Models and Methods
Explore the core components of the CRM system, including newsletter creation, subscriber management, and email communication. Learn how to create, read, update, and delete various objects within the system, and understand the methods used for sending newsletters and emails.
Chapter 7: Jupyter Notebook Example
Get a firsthand look at how Jupyter Notebook is used in the development process. We’ll walk through a demonstration of updating the database and sending email communications using Jupyter Notebook, providing insights into the development workflow.
Chapter 8: How to deploy to the Web
Transition to Flask for web development and learn how to deploy the CRM system as a REST API to a live server. By the end of this chapter, you’ll have a fully functional web application ready for use.
Chapter 9: Business Intelligence Introduction
Gain an understanding of business intelligence concepts, including dashboards and Key Performance Indicators (KPIs). Discover how these tools can be used to track and analyze business performance effectively.
Chapter 10: Data Pipelines
Learn how to build data pipelines using various sources such as WordPress, Google Analytics, and social media analytics. We’ll cover the process of extracting, transforming, and loading data for analysis.
Chapter 11: Business Intelligence Dashboards
Discover how data pipelines feed into the development of integrated business intelligence dashboards. We’ll explore data visualization techniques and discuss the importance of data cleansing for accurate analysis.
Chapter 12: Data Interpretation
Delve into the process of interpreting data from business intelligence dashboards and making actionable recommendations to key stakeholders. We’ll discuss strategies for presenting insights effectively and driving informed decision-making.
We will spend all of this chapter interpreting business intelligence dashboards and making recommendations to key stakeholders
Chapter 13: Course Recap
In our final chapter, we’ll recap the project goals and objectives, reflecting on the journey from inception to the final web application. Celebrate your accomplishments and prepare to apply your newfound skills in real-world scenarios.
Reviews
There are no reviews yet.